How startlingly, breathtakingly, mouth-droolingly dumb is Jim Boggess? This fucking dumb:
And you'll never guess what Boggess said to explain his sign. No, really, go ahead and guess. Did he just say, "Ah, fuck it. I hate coloreds and immigrants"? Did he say, "Black History Month is bullshit"? No, of course not. Because contemporary racists aren't honest about their racism. He said, "No matter what you are -- Muslim, Jewish, black, white, gay, straight -- you should be proud of what you are. I shouldn't have to feel bad about being white."
When he was called on it by a biracial customer and eventually took the sign down, Boggess said, really, "I never meant it to be a black/white thing. I only meant it to be a white thing." The deli man also made reference to a website for White History Month, which is supposedly going on now. A Facebook page for the celebration is a charming mix of anti-Obama shit and, strangely, a whole bunch of stuff on how blacks in Africa are mean to white people.
And now Boggess has gone out of business, closed the deli, and is begging for money on Go Fund Me, perhaps hoping for a little of that homophobic green that let Memories Pizza's owners in Indiana make sacks of coin. Says Boggess, who has earned $20 as of today, "I don't think I deserve this just because I wanted to be proud of being white and be able to celebrate my heritage like everyone else does." Self-awareness is obviously not Jimbo's strong suit.
Boggess should become an example in colleges about how capitalism operates: if you offend everyone except a narrow bunch of fucknuts, the market will wipe you off the map. And if you gamble your business on the stupidity people forward you or post on your Facebook wall, you reap what you have sown.
