Yes, that is Marxist revolutionary/t-shirt glamor boy Che Guevara. Yes, that is a Mercedes-Benz symbol on his beret. Yes, that is a presentation about new cars. Yes, it says, "Viva la Revolucion" up there, as if remodeled Benzes are akin to the overthrow of Batista in Cuba.
There's so many things wrong with that image that it's enough to make your brain explode, no matter what side of the Che worship/condemnation or hero/mass murderer lines you come down on. Daimler, Mercedes' parent company, said that Che was chosen to show "the revolution in automobility enabled by new technologies, in particular those associated with connectivity." Because nothing says, "Hey, cool, my car will tell me if someone liked my Facebook status update" more than the dude who said, "We are fighting against misery, but we are also fighting against alienation." Still, high-priced rolling connectivity fighting alienation aside, are you motherfucking serious? (Oh, and is "automobility" a word now?)
Capitalism eats everything eventually. Even Communists.
