Every once in an increasingly regular while, I just feel like someone needs to sit Democratic leaders and members of Congress down and explain to them How the World Works Now. See, they are approaching the completed impeachment and the hopefully forthcoming trial of Donald Trump as a solemn and serious occasion for reflection on one’s Oath of Office and the Constitution, hoping that their solemnity and seriousness will be the gravity that brings Americans to earth with the understanding that, yes, obviously, Donald Trump has as much business being president as he does doing anything other than handing out shopping carts at Home Depot and telling customers about great deals on paint. Even then, he’d probably be a dick about it.
So, while one might think that seriousness is the proper response to the political turmoil and the potential removal of a president for the first time in our nation’s history, that’s not How the World Works Now.
Right now, Republicans are going full dickhole on opposing Trump's impeachment, trial, and removal. Since well before the vote yesterday, the GOP and allied groups have been running ads about how Alexandria Ocasio-Cortez is going to use a strap-on on Uncle Sam and the Do-Nothing Democrats are literally masturbating in the House chamber rather than passing everything that their Lord and Savior Trump wants. Democrats and their groups, meanwhile, are essentially buying into the Republican narrative by releasing ads touting all the shit they are doing on health care and other stuff, like little brothers insisting, "We're not do-nuttin'" to their noogying older siblings.
Messaging for Democrats has never been a strong suit. When we have swept into office in wave elections, like in 2006, 2008, and 2018, it's been because Republicans were finally so abjectly awful that most voters could no longer live with themselves voting for them. But the thing is that Republicans are masterful at disinformation, and they will lie and lie and lie some more in order to pound a lie into the brains of anyone paying even scant attention. "Ukraine meddled in the 2016 election" and "Joe Biden got the prosecutor fired to protect his son" will be crammed down the same throats who eagerly swallowed the load of whatever the fuck Hillary Clinton supposedly did in Benghazi, despite multiple hearings exonerating her, and, of course, now and forever, her emails.
Don't fuck this up, Democrats. That's the message here. We already fucked up on the Mueller Report, and now it's an article of faith among the faithless that Trump did nothing wrong in the "Russia hoax," despite the report very clearly and thoroughly explaining that he did a shit-ton wrong and that Congress needed to get off its ass and do something about it. Democrats let it go because it was too complicated and because the Mueller show wasn't entertaining enough.
I cannot begin to catalog all the ways Democrats have fucked up. The list of grievances here would be so long and so enraging that it'd make calm heads burst and spray viscera all over their nice Christmas trees or menorahs or cornucopias or whatever the fuck you have up. It would include the failure of the left to fund a liberal media message delivery system in the same way that the right has talk radio and Fox "news" and its devolved children, OANN and others. All that shit was and still is propped up by rich fucks like Sheldon Adelson and the Koch cocks. It would include the failure to force the country into an electoral reckoning over the 2000 election. It would include the failure to go to the barricades over Merrick fucking Garland.
Time and again, Democrats have played this game like there is honor in it instead of playing it to fucking destroy the opposition. Time and again, we have let Republicans set the terms of the contract and just signed along. Time and again, they dared Democrats to vary from a pre-ordained set of responses, going full force after any Democrat that dared to call "bullshit" on them.
The fact that Nancy Pelosi is holding back on sending the impeachment articles over to the Senate has enraged Republicans because it upset the script and showed that maybe, just maybe, this time Democrats weren't going to accept the Republican rules in this game. It's the smart play, and they have no idea how the hell to respond. Now, it's time to mobilize the public and market the shit out of the removal of Donald Trump from office.
Democrats need to be gearing up for the greatest battle of our recent lives. They need to go big, with everything from billboards on the highways to ads out the wazoo. I mean pounding the fucking message until it drowns out other shit. This is How the World Works Now. We are never out of campaign mode, and nothing is so serious or important that it can't be marketed to the hilt. To pretend otherwise is to cede the ground on convincing everyone to the Republicans. It would once again allow them to set the terms of the argument.
Fuck that. Create a new playing field, one where the dominant message is this: "You are only a good American if you support removing Donald Trump from office." It's that simple. We punish criminals, and Trump is a criminal; ergo, get him the fuck out of there. Hell, the column from Christianity Today that calls for Trump's removal from office is incredible support for that stance.
This will require a massive amount of spending, as well as Democrats sucking up their reticence to really get down in the shit pool with Republicans and slug it out. But if you don't get dirty, the GOP will take it as weakness and exploit that until there is nothing to impeachment and the whole thing will have been just to put an asterisk next to Trump's name.
Sure, it's something. But it's not enough. If you win this messaging war, you can shift the narrative, and that's the real game changer. It means that even if not a single GOP Senator changes their closed, Trump-owned minds, the voters will know what the deal is.
Barring a miracle, Trump won't be removed by the Senate. But if Democrats succeed only a bit at this war, they will finish the job in November.
